This page showcases some promotional items from Ihagee, primarily from their sales representatives, various accessory and lens manufacturers, as well as advertisements for post-reunification products bearing the Exakta name. While this list is not exhaustive, it is sure to provide inspiration for expanding your collection. For collectors interested in Ihagee promotional material, the book "Exakta Obscurities" by Gary Cullen and Klaus Rademaker (Exakta Obscurities, Strange and Rare. Gary Cullen 2001, ISBN 0-9689868-1-1) is highly recommended reading.
1. Leaflets and brochures
The countless leaflets for Ihagee products not only complement a corresponding collection, but also provide additional information about the described product, its technical data, its applications, and possible accessories. It is impossible to present this vast number, but they should not go unmentioned.
2. Various advertising materials from Ihagee and its sales representatives
Letter scale with case and Exakta-Varex imprint
Exakta wooden boxes
Exakta Skat game
Exa-Exakta glass coasters
Exa-Exakta pocket mirror with case
Exa-Exakta pocket mirrors in various designs with case
Tie pin and cufflinks from Swank (USA) in the shape of an Exakta camera
Exakta-Varex room thermometer
Silver spoon with an Exakta camera
Silver spoon with an Exakta camera
Exakta bookmark as a calendar for the year 1954, made of silk
3. Advertising pins and badges from Ihagee, various suppliers and successor companies, and collectors' associations.
various Exa and Exakta lapel pins
Exakta lapel pin with the Ihagee trademark, issued by the Exakta Circle
Badge of the Leipzig Spring Fair 1936 - parallels to the Kine-Exakta need not be mentioned.
Carl Zeiss Jena and BSG Carl Zeiss Saalfeld lapel pins (BSG = company sports club)
Meyer Optics lapel pin
BSG Pentacon and Pentacon lapel pins
ORWO lapel pins
4. Camera stands, displays and other items for specialist retailers
A wide variety of camera stands, displays, and promotional items were used to present cameras in specialist shops. These came in wood, plastic, or cardboard versions and were manufactured by various companies. For a collector, these often rare accessories are naturally particularly valuable.
Wooden camera stand for the Kine Exacta
Wooden camera stand for the Kine Exacta
Plastic camera stand
Cardboard advertising sign for specialist shops ?Exakta-Reflex cameras?
Exa-Exakta-Varex paper flags for the light well
Exakta camera stand (post-reunification production of the 1990s for Exakta compact and digital cameras from the Far East - manufacturer Schneider or Pentacon Dresden)
Exakta ballpoint pen (post-reunification production of the 1990s - manufacturer Schneider or Pentacon Dresden)
5. Various decorative items - made by foundations, collectors' associations and collectors
Ihagee tile (Delft Blue) commemorating the 30th anniversary of the company's founding in 1942 - manufactured as a replica around 1990 and given to former employees
Exakta Varex IIa encased in plastic (made by a collector)
Laser engraving of a Kine Exakta into a glass block (produced by the Steenbergen Foundation)
Replica of the Kine Exakta prototype shown in brochures from 1935 (made by Jim Hayes, Detroit/Michigan, USA)
Cross-section of an Exakta VX1000 with prism insert - replica of an original from the Ihagee camera factory - now in a private collection
Cemented lens on a wooden stand with Meyer logo (made by a collector)
6. Other
Not a promotional item, but nevertheless extremely effective in advertising ? the Exakta postage stamp for the Leipzig Autumn Fair 1955
Here is a personal, but of course purely subjective, recommendation from collector to collector for what I consider the best German-language magazine for photographic equipment and photographic history, PhotoDeal .
Selected PhotoDeal articles relating to the Dresden photo industry have been compiled here .
A complete table of contents for all PhotoDeal issues with keywords for a full-text search can be found here .
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